10 Details To Always Include on Your Events Website
Want to host an event? Looking to create an Events Website using WordPress?
Hosting an events website is the perfect and cost-effective marketing tool to grab the attention of people towards your business. Not only online events prove to be productive but also help to establish connections and build a long customer list.
We all know that hosting events can be beneficial and help you make more money. But, it can be more productive when you provide the right event details to the prospective attendees. If you are new to building a free events website, don’t worry. This blog will tell you how to get started with your events website. You will also get to know here the top 10 elements that you should never forget to include in your event website. Let’s take a look.
Dig out the agenda
When building an event website, you should know the agenda and goal of the event. Figure out what you are willing to achieve from your event. On the basis of the event agendas and goals, develop the event marketing strategies.
Explore event marketing tools
Once you understand the agendas and goals, look after the best event marketing tools. This will help you ensure that your event will run smoothly right from the beginning till the end. Some of the renowned event marketing tools are Zapier, Webhooks, Slack, Airtable, and more. These marketing tools will help you keep a track of the entire event, be it a registration process or the process of customer payments. These tools will not only help you focus on your business more but also encourage you to host big events with great ease. To have a good idea, you can also look for some renowned event website examples such as the fathom events website.
Consider website builders
Moreover, if you’re not sure how to build a free events website, consider an easy-to-use website builder such as WordPress. It helps to create an aesthetically-pleasing and easily accessible website. WordPress also comes with dozens of free, customizable, and mobile-ready designs, themes, and plugins. You can also check out many free events website templates & WordPress event list plugins offered by WordPress.
Install essential plugin such as EventPrime
WordPress offers an array of plugins to install that can make your website feature-rich. Out of the multiple plugins available, EventPrime by Metagauss is a popular WordPress plugin. It allows you to add a WordPress events calendar to your website and add multiple events to it for your audience. Moreover, it comes with an array of extensions (both free and paid) that you can install to make your events website fully functional and engaging. Visit EventPrime for the free WordPress events plugin demo.
Event website design keys
Once you are done choosing the event marketing tools and plugins to build a feature-rich website, consider including the essential details to your website. The top 10 principles/website design keys will not only help you build a beautiful events website template free but also help to convert your visitors into attendees.
Continuing the discussion, we will now talk about the top elements that you must consider when building an event website.
Top 10 Elements You Should Always Include on Your Events Website Design
Being an event organizer of an event website, you need to keep a note of certain key considerations. A few of them are mentioned below:
Impressive landing page
The first principle to build an amazing event website is to create a 100% responsive and user-friendly landing page. Your landing page should be clear enough that can explain the agenda of the website to the prospective attendees in a single look. Make sure the landing page is visually appealing that can attract visitors to spend more time on your website. Once you have hooked them in, make sure the event details, registration form, and social media accounts are easily accessible to them.
Another most important part of your event website that you should consider is the Event Description. Make sure that the description is clearly expressed and informative. Add a competing CTA (call to action) along with the description that can convince the attendees to purchase a ticket for the event. When creating an event description, always make sure that you have highlighted the following things:
- The agenda of the event
- Why attend?
- Who all will address the event or guests of honor
- Planned activities during the event
- Any offers/promotions that you are offering to the attendees
The first thing that the attendees usually notice about your events website is the visual elements. You can also include promotional images and videos to your content wherever possible.
Company info and contact information
Adding contact information and company details is something that really makes sense on your events website. This way you will allow potential clients and guests to approach you and ask about the other details of the event. So, never forget to provide the basic contact information to your visitors.
Event schedule, time & location details
Many people miss on providing the event’s schedule to the visitors. When creating an event on your website, make sure to clearly mention the date and time of the event, venue location, address, any parking details (if you are hosting an in-person event), and the safety guidelines (if any) that your customers should know about.
For both in-person and virtual events, always make sure to include a simple add-to-calendar button to your calendar events website.
Your company history
The most compelling and impressive part of any event is the spirit and history of your organization. Always make sure to include a concise and clear description of your organization’s values. Also, make sure to include the contact information for your prospective guests so that they can easily contact you and ask questions.
Social media links
Social media is one of the greatest ways to provide event updates to the attendees. So, never forget to link the event to social media platforms such as Facebook, Twitter, Instagram, etc. You can also introduce upcoming events website design to your social media page to fuel your social media posts and boost customer engagement.
Easily accessible registration forms
Easy access to registration forms plays a vital role in collecting the RSVP information. It will help you know how many people you can expect at your event in-person. For this, include the following things on your website:
- A reply/acknowledgment button
- A confirmation email with relevant event details
- A share button for expanding your reach to other prospective guests
To get this feature on your website, you can install the event booking plugin WordPress such as EventPrime, and make your website more user-friendly. To add advanced forms on your events website, you can also opt RegistrationMagic by Metagauss.
Ticket purchasing procedure
If the event that you are organizing requires a ticket reservation, clearly outline the procedure and make it easy for prospective attendees to buy the tickets. Make sure to include:
- Step-by-step procedure to purchase a ticket or multiple tickets
- Clear & concise refund policy
- Easy accessibility to the payment forms
- Contact information for customer queries
Events Manager / Speakers
Never let your attendees guess who is going to address the event. Prominent speakers always give more credibility to your event and grab the attention of those who didn’t even want to come in the first place. Also, include the speaker’s or events manager bio information along with their social media information and speaker’s session time.
Testimonials and attendee photos
Adding testimonials and attendees’ photos is a great way to encourage people to attend the event. Uploading videos and photos from past gatherings and adding testimonials will help build anticipation for your next event.
Prospective attendees will definitely have some questions in their heads about any event they plan. To save their time and effort, always make a practice to create the Frequently Asked Questions section on your website to address the concerns of your potential customers regarding event details.
Good event website design is an important part of building a powerful presence online. Putting the above-mentioned elements on your event website and adding a wordpress events calendar will surely help you maximize the potential of communication. Make sure to install the wordpress event registration plugin and use our suggestions. You can also choose a Metabundle including a package of 3 feature-rich premium plugins offered by Metagauss, namely EventPrime, RegistrationMagic & ProfileGrid. Good luck with your event!